German esports group Berlin Worldwide Gaming (BIG) introduced that it has prolonged its partnership with Danone Group’s French mineral water model Volvic. The 2 manufacturers initially began working collectively in June final yr. Whereas BIG didn’t disclose the monetary particulars of the partnership, the group informed The Esports Observer that the partnership is deliberate for a multi-year interval and shall be a mid-six-figure deal in the long run when the partnership was first introduced.
As a part of the partnership, Volvic’s model is represented by BIG’s League of Legends workforce, its Trackmania racing driver Dennis “Massa” Lotze, and StarCraft II participant Tobias “ShoWTimE” Sieber. Moreover, Volvic provides the group’s coaching location and created instructional content material codecs with BIG.
Earlier this yr, BIG signed new partnerships with German insurance coverage group die Bayerische and language studying app Babbel.
Tags: Berlin Internation GamingbigeuropegermanysponsorshipsVolvic
