Vivo, a model owned by the Spanish group Telefónica and the main telecommunications firm in Brazil, introduced Monday that it has renewed its naming rights sponsorship take care of Vivo Keyd.
The settlement, which in 2014 reworked Keyd Stars into Vivo Keyd, was renewed for one more two years, with an finish date of July 2022. In accordance with the announcement, the renewal of this deal reinforces Vivo’s visibility within the Brazilian esports scene, and helps expose followers to the corporate’s broadband web companies.
Vivo Keyd fields Free Hearth, CounterStrike: World Offensive, and League of Legends groups, in addition to an LoL academy crew for aspiring professionals. All modalities are sponsored by Vivo. Vivo Keyd CEO Tiago Xisto spoke to The Esports Observer in Might concerning the strategy of closing the partnership with Vivo.