Russian and CIS esports membership Virtus.professional has named Haval as its official automotive sponsor, focusing particularly on its Dota 2 workforce. The settlement contains brand placement on Virtus.professional’s participant jerseys.
The deal itself is with Haval Motor Manufacturing Rus LLC, which distributes the Chinese language automotive model’s SUVs and spare components inside the Russian Federation. That is the corporate’s first international esports partnership. Along with Dota 2, Virtus.professional additionally competes in Counter-Strike: World Offensive, Fortnite, and Rainbow Six Siege.
Virtus.professional didn’t reply questions on monetary phrases of the deal.
Virtus.professional is an esports workforce of ESforce Holding, which additionally owns event organizer EPICENTER and broadcasting and manufacturing firm Ru Hub. The Haval deal was brokered by ESforce’s personal gross sales company.