Esports infrastructure firm Vindex has employed Pablo Arizmendi-Kalb as the brand new chief working officer of Belong Gaming Arenas.
In his new position, Arizmendi-Kalb will take the reins of “multi-unit retail operations” as a part of Belong’s growth to lots of of places all through the US.
Previous to becoming a member of the Vindex household, Arizmendi-Kalb spent two years as president at Florida-based medical hashish firm Curaleaf. Previous to that, he spent 18 years at Starbucks in numerous roles, three years on the Coca-Cola Firm as its Latin America advertising and marketing director, 5 years as a model supervisor at Nestlé USA, and one yr at Microsoft as its Latina America gross sales and advertising and marketing supervisor.
Arizmendi-Kalb joins former CSL Esports exec Wim Shares, who left the corporate in December to affix Belong. Earlier this month, Activision Blizzard Director of Product & Platform Technique for esports Kasey Kramer joined Belong.
Vindex acquired Belong from UK-based retailer Sport Digital in July of 2020. On the time, the corporate mentioned that it could make investments $300M USD over the subsequent 5 years, and open 1,000 places globally. A few of these places might be in the US, which Arizmendi-Kalb has been introduced on to spearhead.