The brand new gaming-focused community VENN launches in the present day, and its founders say they’re getting a great reception from each the promoting market and platform operators together with cable firms.
VENN will initially be on digital media platforms together with Twitch, Twitter, YouTube, Fb, and its personal web site, VENN.TV – and it’ll additionally quickly be on OTT platforms together with Vizio, Xumo and Stirr.
In response to Ben Kusin, the co-CEO of VENN, the community can also be in talks with conventional cable firms and hopes to strike such offers within the coming months. VENN is approaching such firms with an advert share mannequin versus asking for carriage price.
VENN goes to be extra centered on the general gaming world versus particularly masking aggressive gaming, or esports, although the 2 areas naturally intersect to an extent. Reveals will embrace “The Obtain,” which shall be a day by day gaming information replace present; plus some extra distinctive concepts like “Dare Package deal,” which is akin to the previous “Worry Issue” present on NBC; and even a present for avid gamers who’re into health referred to as “Wanting For Positive aspects.”
“Fairly unimaginable really,” Kusin mentioned of the response he and co-CEO Ariel Horn are getting from media firms as they pitch VENN. “They’re used to getting right into a little bit of a battle with networks over subscriber charges … so the place we are available in with no carriage price, they see that as large, after which we’ll be delivering younger Gen Z and Millennial viewers in pressure right here … That’s a great way to begin a dialog.”
VENN will produce 30 hours of stay programming per week out of its L.A. studio, and it plans to open a New York Metropolis studio subsequent yr at One World Commerce Heart. Whereas it’s not recognized precisely how a lot cash has been poured into VENN to get it off the bottom, VENN did announce throughout its formation late final yr that it had raised $17M in seed funding from traders together with BitKraft, Riot Video games co-founder Marc Merrill, Twitch co-founder Kevin Lin, aXiomatic Gaming (whose traders embrace Ted Leonsis and Jeff Vinik) and the enterprise capital arm of media firm Bertelsmann.
VENN will quickly announce new advertisers from firms in sectors together with motion pictures, telecommunications, QSR, consumer-packaged good, leisure, and attire.
VENN’s launch comes not lengthy after G4TV introduced that will probably be coming again below Comcast Spectacor possession. As for potential competitors from G4, Kusin mentioned: “Something that’s good for gaming is sweet for us.”