Swedish esports group Crew Alliance introduced a partnership Monday with sports activities betting and gaming operator VBET to develop into its title sponsor. That is the primary esports-related sponsorship for the bookmaker.
Monetary phrases of the partnership weren’t disclosed.
Along with key emblem placement on crew jerseys, VBET and Alliance may also host charity poker tournaments with personalities from Alliance and shock company, co-produce content material and different activations and actions.
In November, Alliance launched an $ALL Fan Token on fan voting and rewards app Socios.com in partnership with blockchain-based digital forex Chillz.
Alliance presently competes in Dota 2, Apex Legends, Tremendous Smash Bros., Fortnite, and TrackMania.