Overwatch League group Vancouver Titans introduced that it has prolonged a sponsorship settlement that may see comfort retailer Circle Ok proceed on as a jersey accomplice whereas specializing in fan-first activations. Circle Ok has been with Vancouver as a sponsor because the group entered the league as an enlargement group in 2019.
As a part of the settlement, Vancouver and Circle Ok will function some new, yet-to-be-unannounced fan engagement activations, however might be bringing again the limited-edition Titans Froster collector cups that may function members of the brand new Titans roster. There might be six cups in all which will be present in Circle Ok shops throughout Western Canada.
As well as, Jack Hyperlink’s beef jerky has additionally partnered with the Titans and might be part of a number of fan-focused applications along side Circle Ok. These applications are designed to create content material that may assist followers join with the group’s new gamers, in response to the announcement. Different fan engagement activations embody a digital fan scavenger hunt later within the season.
In accordance with the discharge, with the Titans current change to a roster that includes Canadian expertise, these partnerships are designed to construct stronger ties with the native fanbase.