Tencent Interactive Leisure Group (IGE) and Common Parks & Resorts introduced that the 2 firms have signed a long-term partnership for the upcoming Common Beijing Resort.
Tencent-related esports titles, Honor of Kings, Peacekeeper Elite, QQ Velocity, in addition to a number of of its sport titles will probably be featured on the resort’s 2022 seasonal occasion. As well as, primarily based on the long-term partnership, the 2 will proceed to pick extra of Tencent’s IPs for seasonal actions.
It’s not clear if the occasion will function esports competitions or simply characters from esports titles.
The start of the partnership may return to the 2020 Tencent Esports Annual World Summit in Hainan, as executives from Common Beijing Resorts attended the summit and gave a speech on stage.
The aim is “to discover new experiences and enterprise fashions by the idea of ‘sport IPs + theme parks’ with the weather of Chinese language cultural IP and esports,” Tencent mentioned on the announcement.
“Tencent IGE has been boosting the worldwide esports trade,” Steven Ma, Tencent senior vice chairman mentioned. “Video games and esports aren’t solely a vibrant digital tradition trade, but in addition an essential crystallization of recent know-how and tradition.”
The Common Beijing Resort is China’s first Common theme park, and can formally open later this 12 months.