Organized by the skilled streamer Rafael “Rakin” Knittel and the gaming leisure platform Closing Stage, the Rakin Cup by OMO Sports activities is a VALORANT event that can happen Oct. 1-6, with functions being accepted from the primary 256 groups who join beginning Sept. 25. The prize pool provides as much as $20Okay BRL ($3.58Okay USD).
The competitors is being sponsored by non-endemic model OMO Sports activities, which is a standard cleansing product model from Unilever targeted on sports activities gamers and audiences. The funding within the esports scene was defined to The Esports Observer by the OMO Sports activities Advertising Supervisor Beatriz Seabra:
“We imagine within the potential of this phase to develop increasingly more, as we perceive that it has the identical capability to unite and positively have an effect on folks’s feelings, particularly amongst younger folks, who’re an vital viewers for OMO. Due to this fact, the model, which all the time reinvents itself to be with its shoppers inside and outdoors the laundry, seeks to take part increasingly more actively on this universe.”
Seabra additionally confirmed that this gained’t be the final time OMO participates in esports, however “for strategic causes, we can not open the planning for the subsequent 12 months.”