Rapper Travis Scott has turn out to be a cultural icon with a myriad of excessive funds model offers together with Nike and McDonald’s. However one among his most profitable up to now could have come from a singular live performance expertise that came about inside Epic Video games’ Fortnite earlier this yr. In response to a supply chatting with Forbes, the rapper grossed roughly $20M USD for the efficiency together with merchandise gross sales.
For comparability, a single evening on Scott’s 2019 Astroworld tour reached $1.7M, with the complete tour grossing $53.6M.
Epic Video games beforehand reported that the live performance occasion reached 27.7M distinctive gamers and noticed 12.3M concurrent customers collaborating in-game.
Scott additionally has a partnership in place with Ps, which in accordance with a supply in the identical article is a multi-year settlement that’s anticipated to finally earn the recording artist one other $20M.
The rap world is changing into more and more intertwined with gaming and esports. The Pittsburgh Knights group added Wiz Khalifa as a strategic companion final yr, Put up Malone grew to become part of the Envy Gaming possession group in August, and FaZe Clan and Luminosity Gaming have obtained investments from Offset and Tory Lanez respectively.
The development is even beginning to broaden globally, as London-based group Fnatic signed British rapper Lukman “Not3s” odunaike to its expertise roster final month.