Torsten Haux has left ESL to hitch shoe model BIRKENSTOCK within the newly created position of head of content material. Haux served because the vp of worldwide media rights for the Trendy Instances Group-owned match organizer for 4 years.
In his new position Haux shall be liable for “cross-channel and cross-format storytelling for all elements of the BIRKENSTOCK model.” It’s unclear who will take over the place Haux has vacated at ESL.
Earlier Monday ESL introduced a number of different adjustments to key personnel together with the appointment of Craig Levine as Co-CEO, succeeding David Neichel who will give attention to extra huge image points comparable to regional enterprise improvement, long-term improvement, and funding. ESL additionally revealed that Stefan Beitz was not too long ago appointed CFO changing Arne Anders, who determined to depart the corporate for different alternatives.