China’s League of Legends operator TJ Sports activities introduced the brand new accomplice listing for its League of Legends Professional League (LPL) Spring Cut up. The competitors will start on Saturday, and have 15 companions together with head accomplice Mercedes-Benz; strategic companions Nike, diary model Momchilovtsi, KFC, and Harbin Brewery; official companions spring water model Wahaha, vitality drink Warhorse, OPPO, e-commerce platform Suning, Lenovo Legion, chat service TT, Chinese language job platform Liepin; and particular companions gaming chair AutoFull, Intel, and Razer.
Lenovo Legion, TT, Liepin, and Razer are 4 new faces within the LPL Spring Cut up. In 2020, the LPL Summer time Cut up featured 13 partnership manufacturers, with three of the manufacturers ending the partnerships: shampoo model Clear, SPD Financial institution, and HP.
It’s additionally the primary time that an employment platform, Liepin, has sponsored a Chinese language esports competitors. In November of 2020, British esports and gaming job platform Hitmaker launched its second crowd fairness marketing campaign at $6.4M Pre-Cash valuation.
As well as, two of the sponsors,TT Chat and Suning.com, additionally personal LPL groups: Suning (SN) and TT Esports. Final yr, TT acquired Dominus Esports and the LPL franchise slot. In China’s high Honor of Kings competitors, King Professional League, TT additionally is without doubt one of the sponsors of the competitors and owns the KPL staff TTG.XQ.