Guilherme Barbosa, a former head government for the Brazilian esports growth corporations Dangerous Boy Leeroy (BBL) and nøline, has left his function as Regional Enterprise Developer for LATAM in PUBG Corp to hitch TikTok. He will probably be chargeable for creating the gaming vertical on the platform and in addition representing the corporate within the area as TikTok’s chief of gaming partnerships in Latin America.
Barbosa spoke to The Esports Observer concerning the transfer to his new firm and the way it will face gaming and esports content material creators from now: “Video games and digital sports activities are within the highlight and all of the market’s consideration is now turned to this very particular demographic. I’m pleased and excited to be becoming a member of the rising neighborhood of TikTok, the premier vacation spot for short-form movies, and to have the ability to assist content material creators and avid gamers get to know and have interaction with our TikTok gaming vertical. Quickly, we will discuss concerning the new fascinating and difficult tasks that we are going to construct.”
The hiring of an expert recognized for his path in esports for the gaming phase is perhaps displaying the curiosity of TikTok in approaching the language of the aggressive setting in its content material. So far, there isn’t a affirmation by PUBG Corp concerning the function left by Barbosa within the firm.