Telecommunications firm Claro, based in Brazil by Mexican telecom large América Móvil, introduced its latest transfer into Brazilian esports by closing a sponsorship with INTZ, one of many fundamental esports organizations within the nation, and launching a 12-month-long esports circuit for amateurs.
The circuit, named Enviornment Gaming, will function a special sport and a $25Okay BRL (roughly $4.9K USD) prize pool per 30 days. It’s going to kick off with a Valorant event on June 14, with the finals set for June 26.
In Brazil, the place opponents reminiscent of Vivo and Oi additionally maintain a robust presence in esports, Claro sponsored occasions reminiscent of Riot Video games’ League of Legends Challenger Circuit, now extinct as a result of adoption of the franchise mannequin by the Brazilian League of Legends Championship (CBLOL). The corporate had held off on investments after the COVID-19 pandemic. A brand new transfer into the scene was made in September 2020 when it sponsored and broadcast the Counter-Strike: World Offensive (CS:GO) event Convergence Invitational.
Enviornment Gaming might be organized in partnership with Twitch and unique for Claro purchasers to register. Video games to be featured will embrace PC, console, and cellular.
Concerning the cope with INTZ, which is the primary esports crew to be sponsored by the telecom, the Claro model might be featured within the crew’s jerseys for all esports, crew social media channels, professional participant’s socials, dwell streams, and different advertising activations to be introduced. The contract is legitimate for one yr, by which the corporate might be selling its on-line gaming service Claro Gaming.
Claro additionally holds a robust presence in conventional sports activities and in esports exterior its dwelling nation, being one of many fundamental sponsors of the Argentinian esports scene.