Spanish esports group Staff Heretics has secured a brand new partnership with males’s grooming model Philips OneBlade. As a part of the announcement, Staff Heretics launched a business video that includes a few of its gamers together with Jamal “Rike” Fardas Hannaoui, a Fortnite participant whose YouTube channel has over 500Ok subscribers.
Es el momento de presumir de un buen afeitado en nuestro día a día.
¡Bienvenidos @OneBladeTeam! pic.twitter.com/N1BPGgBLy9
— Staff Heretics (@TeamHeretics) July 30, 2020
During the last two years, Spain has change into an space of focus for non-endemic manufacturers coming into the esports area. Staff Heretics has secured partnerships with KFC, adidas, Font Vella, and Baybel, whereas fellow Spanish group Vodafone Giants (previously Giants Gaming) has locked in offers with Nike, Chupa Chups, and its title sponsor Vodafone.
Males’s grooming and shaving merchandise are a standard class for esports sponsorship, however the area has been largely dominated by Gillette, which has sponsorships in place all through the world with Staff SoloMid, the FIFA 20 World Collection, Brazil’s premier League of Legends competitors CBLoL, and a set of Twitch streamers the model has labeled the Gillette Gaming Alliance. Final 12 months, Gillette additionally signed advertising offers with 5 Honor of Kings professionals in China.
Earlier this month, L’Oréal Paris Males Knowledgeable additionally entered the esports area via a partnership with Australian group The Chiefs Esports Membership.