T1 Leisure & Sports activities has signed a partnership cope with Chinese language short-form video firm Kuaishou. Kuaishou will change into the official short-form video accomplice of the group, offering it unique short-form video content material.
That is the primary partnership that Kuaishou has signed with an esports group not native to China. It’s not clear whether or not the deal contains emblem placement on T1’s group jerseys.
Monetary phrases of the deal weren’t disclosed.
Kuaishou and ByteDance’s Douyin (the Chinese language model of Tik Tok) are the 2 greatest short-form video platforms in China. Tik Tok can be certainly one of a number of sponsors of South Korea’s high League of Legends competitors, the League of Legends Champion Korea (LCK).
This partnership covers all of T1’s esports groups: League of Legends, Dota 2, PUBG, and VALORANT. In August, T1 expanded a multi-year dwell streaming partnership with Twitch, past simply specializing in its League of Legends group. The group additionally has a Chinese language dwell streaming partnership cope with DouYu.
In December of 2019, Tencent invested $2B USD within the Kuaishouou as a part of a virtually $3B sequence F funding spherical.
Throughout the Tencent World Esports Summit on Aug. 24, Kuaishou introduced that the corporate acquired Chinese language Honor of Kings group and KPL franchisee YTG, which it rebranded to KS.YTG. Reportedly, YTG was anticipated to promote its KPL slot and gamers for an preliminary bid value of ￥61M RMB ($8.82M).
On Aug.30, T1 signed a partnership cope with Southeast Asian betting outlet Yibo for its Dota 2 division.