German esports group SK Gaming has signed German brewery Krombacher as its official refreshment associate. The partnership contains collectively produced content material codecs, an unique cell gaming match powered by Krombacher, and brand and product placements. The events agreed to a deal working by way of the tip of 2021 with an extension possibility for one extra 12 months. As is frequent apply within the trade, SK Gaming most well-liked to maintain the monetary particulars of the deal non-public.
The Krombacher brewery, which is positioned roughly 70km (43.5m) from SK Gaming’s headquarters in Cologne, produces quite a lot of alcoholic and non-alcoholic beers together with Krombacher o,0% and Vitamalz Sport, that are marketed to athletes. SK Gaming’s services in Cologne and Berlin shall be geared up with the brewery’s product portfolio. The authorized age for purchasing alcoholic beer, wine, and cider in Germany is 16; 14 when accompanied by a authorized guardian.