Esports group OverActive Media has introduced a partnership between Spanish car producer SEAT and its Spain-centered group model MAD Lions. This marks the primary automotive partnership within the OAM portfolio, in addition to the entry of SEAT into the esports house.
Phrases of the deal weren’t disclosed. Activations will embody in-person occasions in addition to digital promotions, and SEAT will likely be built-in into content material created by the group.
OAM has secured a number of partnerships for MAD Lions up to now in 2020 together with multi-year offers with GLS Spain and Razer.