Ian Ok. Partilla has left Alem Worldwide Administration to affix North American esports group Dignitas as its new senior vp of partnership gross sales and activation.
Previous to becoming a member of Dignitas, Partilla labored as the chief vp of world sports activities occasion administration firm Alem Worldwide Administration for greater than a yr, and served as head of world income for greater than a yr and a half at sports activities sponsorships analytics firm GumGum.
Partilla spent greater than two years at NBC Sports activities Group because the vp of sports activities technique & sponsorships, greater than two years at NBC Sports activities Group division Alli Sports activities as vp of partnerships, and greater than 14 years at ESPN working throughout the X Video games & Disney ESPN Media Networks in a number of roles. He additionally spent two years at Fox Community Teams as a coordinator in its nationwide accounts internet online affiliate marketing division.
Owned by Harris Blitzer Sports activities & Leisure, Dignitas operates groups in varied esports together with the League of Legends Championship Sequence (LCS), Counter-Strike: World Offensive, Valorant, Rocket League, Conflict Royale, and Tremendous Smash Bros. It additionally operates an all-women roster targeted on enjoying first- and third-person shooters and battle royale video games referred to as DIG.FE.
Earlier this week, Dignitas introduced a rebrand and the launch of a brand new branded debit card with digital banking platform Zytara.