Rockstar Vitality Drink, in a bid to align itself with the cultural zeitgeist that’s esports, at this time introduced their new partnership with 100 Thieves, the North American life-style model and gaming group. Rockstar goals to additional “its immersion into the gaming world and alignment with cultural leaders.” Whereas monetary particulars weren’t launched, this partnership is a one-year deal for 2021.
Followers of 100 Thieves and Rockstar Vitality Drink could have seen the cameo look that present 100 Thieves Founder and CEO Matthew “Nadeshot” Haag made throughout Rockstar’s latest Tremendous Bowl advert (pictured) that was narrated by Lil Child, an American rapper, singer, and songwriter. This was the primary tv business for Rockstar Vitality Drink throughout a Tremendous Bowl.
Haag is a former Name of Responsibility World Champion and now content material creator who has turned 100 Thieves right into a premium life-style and gaming vacation spot for followers that mixes leisure, style, and aggressive esports. The 100 Thieves collective has greater than 95M followers throughout all group and content material creator accounts.
In keeping with Rockstar, Nadeshot and the broader 100 Thieves group will change into main faces for Rockstar Vitality in 2021. The deal is a category-exclusive partnership trying to entertain followers all year long, “delivering unique social content material and interactive experiences to encourage avid gamers to succeed in their subsequent stage.”