ReKTGlobal, father or mother firm of Rogue and the London Royal Ravens, has acquired Fearless Media, the New York-based data-driven media advertising company specializing in leisure, gaming, shopper electronics, and expertise verticals.
Monetary phrases of the acquisition weren’t disclosed.
Based in 2009, Fearless Media has labored on built-in promoting campaigns previously with gaming and esports manufacturers comparable to Psyonix, Valve, Turtle Seaside, Bethesda, and Epic Video games.
The Fearless Media acquisition is the newest transfer in a collection of partnerships and offers for esports conglomerate; Earlier this yr ReKTGlobal partnered with TalentX Leisure to launch a brand new three way partnership referred to as TalentX Gaming. Final yr ReKTGlobal acquired New Jersey-based Greenlit Content material, a multimedia leisure firm behind web site verticals comparable to TwinGalaxies.com, Shacknews.com, GameDaily.Biz, and PrimaGames.com. Greenlit Content material additionally collaborates on branded gaming content material, occasions, and activations with firms each endemic and non-endemic to esports and has a attain of 100M by way of players reached month-to-month by the varied verticals.