Because the sim racing season will get prepared to start out its engines, Pink Bull Racing Esports is popping to hummel, the Danish sport and life-style model, as its official crew equipment associate. Whereas monetary particulars of the association weren’t disclosed, hummel will ship a spread of drugs to the crew heading into the season.
Followers of Pink Bull Racing Esports will be capable of buy the complete vary of crew gear in Spring 2021.
For these unfamiliar with hummel, the Danish sport and life-style model, began in 1923, designs, produces, and markets sportswear, coaching and life-style put on, gear and athletic footwear. This isn’t the primary foray into esports for hummel as the corporate partnered with the Astralis Group in a three-year deal final Might.
CEO of hummel, Allan Vad Nielsen, is alleged to be going all-in so far as esports is anxious stating that “esports are presenting new and modern methods for manufacturers to determine significant connections with followers and customers.”