Girls-led gaming life-style firm Queens Gaming Collective has added veteran model strategist Christie St. Martin to its management workforce. St. Martin will tackle the function of chief content material officer, overseeing the corporate’s content material creation, distribution, and optimization technique. She can even play a task as spokesperson for the group.
St. Martin final 12 months took on the function of CEO at Avid gamers.Vote, an initiative to register and encourage players to vote forward of the 2020 U.S. presidential election. She has held plenty of strategic and management roles with varied entities together with Sparks and IMC, and has labored with manufacturers resembling Google, Fb, JP Morgan Chase, PUBG, L’Oréal, and Samsung in addition to streaming platforms like Twitch and Mixer to develop experiential model methods.
Final November, Queens Gaming Collective raised a $1.5M USD seed spherical led by BITKRAFT Ventures for use partially for content material growth.