Esports group Pittsburgh Knights will proceed its partnership with comfort retailer chain Sheetz by way of 2023. The prolonged deal will now title Sheetz because the staff’s official comfort retailer and it’ll work with the Knights to host on-line tournaments and fan experiences, in addition to persevering with to see its emblem positioned on Knights’ jerseys.
Sheetz initially teamed up with the Knights in April 2019, and is among the few regional chain shops affiliated with an esports group. The closest analog is maybe the Houston Outlaws partnership with Texas-based grocery retailer chain H-E-B. In contrast to the Outlaws, nonetheless, the Knights don’t characterize Pittsburgh in any official capability in a geolocated league. As a substitute, the group has linked itself to its house metropolis extra by way of branding and affiliations, reminiscent of this cope with Sheetz and its funding from the Pittsburgh Steelers.