In its first step into Brazilian esports, world betting web site Pinnacle was introduced on Thursday as the most recent sponsor of Choose e-Sports activities Administration, the corporate in control of Santos HotForex. Initially, the sponsorship will cowl solely Counter-Strike: World Offensive (CS:GO), because it has no restrictions on promoting for betting web sites, however Santos says there are additionally activation plans for EA SPORTS FIFA, Professional Evolution Soccer, PUBG MOBILE, Wild Rift, VALORANT, and League of Legends (LoL).
Santos HotForex additionally revealed that further media activations shall be delivered by means of the group’s gamers and streamers. Additionally, beginning in March, Pinnacle shall be formally positioned on the group’s jersey.
Apart from Pinnacle, the group’s sponsors now are the Huya-owned streaming platform Nimo TV, and the change dealer HotForex, which holds the naming rights till December 2020. The CEO of Choose e-Sports activities Administration Leonardo Di Prado informed The Esports Observer that conversations are underway and there’s a mutual curiosity in renewing the deal.