Event operator Esports Leisure Group has entered into an settlement with Main League Soccer crew Philadelphia Union to turn into the group’s official esports event supplier. The corporate will host tournaments on its Esports Gaming League platform with prizes of crew merchandise and fan experiences offered by Philadelphia Union.
The soccer franchise turns into the newest in a rising listing of conventional sports activities entities trying to attain a youthful demographic by means of esports. The development has gained important traction in 2020 due the cancellation of most main sporting occasions on account of the continued COVID-19 pandemic.
The Union has been energetic in FIFA esports since early 2018, signing Cormac “Doolsta” Dooley as its first consultant for the eMLS Cup in addition to internet hosting native esports occasions in partnership with Philadelphia-based esports occasion organizer Nerd Avenue Players. Earlier this yr, the group additionally signed former Philadelphia Eagles participant Jay Ajayi as an eMLS competitor.