Esports group Panda World has revealed a brand new model identification and emblem designed by New York-based branding and graphic design agency Chermayeff & Geismar & Haviv. That is CGH’s first foray into the esports business. Together with the brand new branding, the corporate has launched an ecommerce web site full with new merchandise and up to date uniforms for its esports athletes produced by Panda’s attire associate Meta Threads.
Since its formation in 2015, Panda has carved out a singular area of interest by growing a detailed relationship with the combating recreation neighborhood and different 1v1 esports titles. The group fields gamers throughout a mess of video games, maintains a YouTube channel with 75Okay subscribers, and commonly runs its personal tournaments and particular occasions to help grassroots esports communities.
To go with its new emblem and model identification, the corporate has adopted a brand new hashtag – #HoldForward. “Panda has all the time coveted innovation, progress, and development as key to our enterprise technique in esports,” Panda World CEO Alan Bunney instructed The Esports Observer. “Our imaginative and prescient and technique haven’t modified, they’ve simply been sharpened to a leading edge. Our new Maintain Ahead message echoes who we’re each internally and externally, and what individuals can count on from us for years to return.”
The brand new branding has additionally been rolled out throughout Panda’s offshoot corporations PGstats, PGhardware, and the newly launched PGhealth.
In its announcement video, Panda additionally revealed three new members for its content material and aggressive roster – Tremendous Mario 64 speedrunning world file holder Ryan “Merely” Reeves, Australian YouTuber Zack “LittleZ” Treharne, and streamer and speedrunner Tanner “SmallAnt1” Ant (who presently holds the world file speedrun time for sharpening 10 pencils). These signings characterize a big growth of Panda’s expertise selection, transferring away from a pure deal with signing prime degree rivals and commentators.
Alongside its model refresh, Panda additionally introduced a partnership with BenQ ZOWIE, which is able to function the group’s unique monitor sponsor for 2021.