Overwolf, the corporate behind an all-in-one know-how platform that permits creators to construct, distribute, and monetize in-game apps and mods, introduced that it has introduced on Shahar Sorek as its new chief advertising and marketing officer. Shahar has greater than 12 years of expertise working within the video games and know-how house and as soon as held an advisory place inside the firm.
Shahar is a veteran that has based and managed many startups resembling 7 Components Studios, a sport studio specializing in massive-multiplayer-online technique video games. Whereas at 7 Component Studios, he was capable of assist construct social networks surrounding free-to-play video games for “tremendous whales” (those that spend giant sums inside video games) that after noticed customers spend greater than $5M USD in a single sport.
Previous to Overwolf, Shahar served as CMO at Spacemesh, the place his tasks included main branding efforts, go-to-market methods, and product advertising and marketing execution. Now at Overwolf, Shahar will “oversee advertising and marketing technique and partnerships with numerous trade stakeholders.”