Swedish esports group Ninjas in Pyjamas introduced that it has signed a brand new partnership cope with South Korean electronics maker Samsung that may span three years.
Monetary phrases weren’t disclosed.
NIP will collaborate with Samsung on growing live-streaming activations, co-branded content material, and different initiatives that promote each organizations and Samsung’s line of digital units together with sensible telephones and watches.
In December, the group signed a partnership deal with Premier League soccer membership, Leeds United. Underneath the phrases of that deal, NiP aligned with the membership to advertise FIFA esports.
NIP presently fields rosters in 4 esports: Counter-Strike: International Offensive, Rainbow Six Siege, Valorant, and FIFA.