Nielsen has promoted Nielsen Sports activities government Matthew Yazge to additionally now lead its esports division in North America, taking on for Nicole Pike, who lately left to rival YouGov.
Yazge was beforehand Nielsen Sports activities’ head of name sponsorships; he’ll retain that position however will now even have extra duties involving driving new enterprise and servicing present shoppers within the esports realm, the place Nielsen has taken a significant curiosity in recent times.
Nielsen works with main publishers together with Activision Blizzard and Riot Video games, amongst different corporations within the area.
As a part of the transfer, Yazge additionally will lead the Nielsen Esports Advisory Board trade group that’s comprised of the publishers and different stakeholders and has labored on matters like making Common Minute Viewers the coin of the realm in esports viewership metrics.
Nielsen notes that Yazge additionally led Nielsen’s LGBT/range initiatives in Southern California and is without doubt one of the firm’s specialists on that area.
The announcement comes on the heels of Pike’s announcement earlier this month that she was heading to YouGov, which is now taking an elevated curiosity in aggressive gaming.