The NHL has tapped DreamHack Sports activities Video games to function stay and on-line esports competitions and occasions for its NHL Gaming World Championship model in a multi-year deal. Along with working occasions and livestream protection, DreamHack Sports activities Video games will collaborate with the NHL to method new sponsors.
NHL Gaming has traditionally centered on established NHL sponsors, however VP of Enterprise Growth and Innovation Chris Golier instructed The Esports Observer that one benefit of working with DreamHack Sports activities Video games is the power to entry new sponsors, notably these endemic to the esports trade.
Moreover, with DreamHack Sports activities Video games’ established foothold in Europe, the partnership opens the door for the NHL to develop its gaming efforts past North America.
DreamHack Sports activities Video games is an organization centered on offering esports operation companies for conventional sports activities simulation video games. The corporate has labored with numerous conventional sports activities organizations to develop esports league equivalents together with the European Tour in golf and a number of soccer leagues similar to Superliga. Final 12 months DreamHack Sports activities Video games secured a partnership with HyperX for the eSuperliga.