Hollister has introduced collectively gaming company Tripleclix and esports operator Mission Management to create a Fortnite match collection that can coincide with the launch of its new All Day Gameplay product assortment. Because the identify implies, the road is designed for avid avid gamers. The Fortnite occasion, dubbed the All Day Gameplay Problem, will supply Hollister present playing cards, in-game foreign money referred to as V-bucks, and merchandise from the gathering as prizes.
Mission Management will function the match platform for the occasion.
In a launch, Hollister director of name advertising and marketing technique Jacee Scoular indicated that the corporate intends to develop a number of gaming activations in partnership with Tripleclix all year long.