On Monday Misfits Gaming Group (MGG) grew to become the primary esports group to be part of media firm ESPAT TV’s Artistic Collective, a consortium of esports-endemic content material creators, Hollywood studios, and advertising and marketing companies that can create quite a lot of content material centered on esports and gaming throughout every kind of platforms. Final Week ESPAT TV introduced the launch of the collective alongside a deal that noticed Ridley Scott Artistic Group be part of.
MGG owns and operates three franchised groups together with League of Legends European Championship (LEC) crew Misfits Gaming, Overwatch League (OWL) crew the Florida Mayhem, and Name of Obligation League (CDL) crew the Florida Mutineers.
In an interview with SBJ Esports on Monday, MGG CEO and founder Ben Spoont stated that it felt good to be the primary esports group to affix the group: “We’re actually excited to be the primary esports crew to accomplice with ESPAT TV and we’re going to leverage our gross sales and partnerships groups. If there is a chance for us to leverage our manufacturers and model offers and theirs into the branded content material, then we’re all for it. Though I’ll say, I feel as you see the varieties of content material which might be profitable on OTT platforms, there’s much less model integrations than regular, however that isn’t to say that we received’t attempt to do it.”
Spoont stated that the deal had developed from ongoing conversations between ESPAT TV CEO Dante Simpson, Misfits Gaming SVP Head of World Partnerships Lagen Nash and Misfits Gaming Group VP of Partnerships Justin Stefanovic. Very like the RSCG partnership, ESPAT TV approached MGG initially.
As for what MGG expects to get out of it, Spoont thinks that it’ll present his group with entry to new platforms, reminiscent of OTT, to create and monetize new sorts of content material by ESPAT TV’s connections.
“Nicely, at a very excessive degree, this deal will deal with new content material alternatives for our group within the mass market, throughout streaming platforms, with the hope of driving model consciousness and audiences exterior our present esports ecosystem whereas concurrently driving new streams of income for us. That basically is it in a nutshell of why we’re doing this deal and what we’re seeking to get out of it.”
As a part of the collective, MGG can even play an element in offering insights, suggestions, and sources in creating content material, even on initiatives that may not be associated to its household of groups, together with advertising and marketing and model consciousness campaigns.
“A part of this deal is not only us creating ‘episodic reveals’ about us,” he stated. “That is us utilizing our experience to assist pitch and create authentic gaming and esports content material that lives exterior of MGG umbrella manufacturers. So it doesn’t should be about Misfits, Mayhem, or the Mutineers, our three groups. It may very well be a couple of basic recreation sequence that we’ll collaborate on with ESPAT TV, advise them, assist produce it, carry within the expertise and influencers, create it, and assist write it. We’ve a variety of these inside sources already when it comes to writing, manufacturing, and concepts. Partnering with ESPAT TV, we now have a chance and new platforms to go pitch it to and promote it to drive income.”