Florida-based esports group Misfits Gaming Group has renewed its partnership with SoFi. SoFi will proceed its presence within the esports house increasing its funding to “assist its members obtain monetary independence.” Monetary particulars of the partnership weren’t launched.
SoFi entered into the esports house in 2019 with the MGG partnership. In accordance with SoFi, the corporate has witnessed a 56% improve in model belief since partnering with MGG.
The partnership will see the Florida Mutineers don an in-game jersey patch throughout Name of Responsibility League broadcasts. That is thought-about top-tier stock accessible from esports groups and supplies visibility for sponsors.
SoFi turns into the presenting sponsor for the Florida Mutineers (Name of Responsibility) and the Florida Mayhem (Overwatch). The 2 may also collaborate on model consciousness and unique content material surrounding matters comparable to private finance and monetary literacy as nicely.
Content material will probably be printed throughout staff channels and with MGG influencers.