In its media day broadcast Monday, Riot Video games revealed Mercedes-Benz as the most recent sponsor of the 2020 League of Legends World Championship. The corporate shall be a worldwide accomplice for the World Championship, All-Stars, and the Mid-Season Invitational in a multi-year deal, and can function the sponsor for the trophy presentation ceremony at every occasion. Mercedes-Benz may also be featured on banners in-game, and has produced a LoL-themed industrial which aired through the broadcast.
Final week, Mercedes-Benz’s partnership was teased each by the corporate itself on Twitter in addition to its emblem showing on two autos within the music video for this 12 months’s Worlds theme tune, Take Over. The video additionally featured fellow Worlds companions OPPO, Alienware, and Secretlab.
Mercedes-Benz additionally serves as a regional accomplice in China for the League of Legends Professional League.