Spanish digital companies platform imagin will companion with MAD Lions, specializing in the group’s crew within the League of Legends Superliga Orange competitors. The collaboration contains co-creation of recent merchandise and internet hosting fan occasions, together with the MAD Lions Affinity card and members program.
As well as, MAD Lions will occupy an imaginCafé gaming area in central Barcelona, serving as a coaching facility for the crew when it visits the town.
Monetary phrases weren’t disclosed.
In addition to competing within the League of Legends European Championship MAD Lions runs a growth crew within the Spanish European Regional League (ERL). As an organization, MAD Lions was based in Madrid in 2017, earlier than it was later acquired by Canadian agency Overactive Media in 2019.