Luminosity Gaming has signed well-liked Fortnite professional participant Nicholas “Nick Eh 30” Amyoony to a content material creation deal that can see the favored 25-year-old Canadian Twitch streamer proceed to create family-friendly content material beneath the Fanatic Gaming-owned esports group’s banner. Amyoony focuses nearly solely on creating Fortnite content material geared toward a youthful viewers.
Monetary phrases of the deal weren’t disclosed. Artistic Arts Company negotiated the partnership on behalf of Amyoony. Amyoony declined to reveal particulars concerning the deal or how Luminosity will deal with his present sponsorships.
Amyoony has a formidable following on a number of platforms together with Twitch (2M followers), TikTok (2.5M followers), YouTube (5.41M subscribers), Instagram (3.4M followers), Twitter (759.3K followers), and Fb (24.8K followers).
Amyoony stated that he selected Luminosity over different organizations as a result of it understood the content material he creates and the demographic that consumes it.
“I’ve all the time been about constructing a neighborhood and making certain my followers really feel like they’re a part of an even bigger household. With Luminosity, it simply felt pure,” Amyoony informed The Esports Observer. “Since our first name, I might simply inform they cared and since then – have already proved how invested they’re in my content material and viewers. Actually enthusiastic about what we’ve got deliberate over the months, and even years forward.”
Amyoony joins Félix “xQc” Lengyel, who signed the same cope with Luminosity in October as a content material creator. Lengyel’s deal was negotiated by Advanced Expertise Company.
One other consideration when accepting this deal was that he might proceed to create the content material he wished to, conserving a constructive perspective and being real, and interacting with Luminosity’s line-up of content material creators, like Lengyel.
“I get a whole lot of consideration for being family-friendly, however actually – it’s not an act,” he stated. “I simply genuinely prioritize being variety, exhibiting assist, and sustaining a constructive perspective. With Luminosity, I’m actually enthusiastic about collaborating with a whole lot of like-minded creators.”
Amyoony additionally introduced this week the Nick Eh 30 Cup, a Fortnite solos competitors formally sanctioned by Epic Video games with a $10Okay USD prize pool. The competitors, which begins on Nov. 22, is for the North America East area and has already garnered almost 77Okay participant registrations.
That is simply the primary in a sequence of latest occasions he has deliberate with Luminosity, together with making an attempt his hand at internet hosting some tournaments sooner or later.
“Beginning with my very personal Fortnite Cup on Nov. 22, I’ll be launching extra occasions, saying totally new content material, and even giving match internet hosting a shot. The following couple of weeks and months promise to be tremendous busy, however I’m actually excited to be becoming a member of Luminosity and may’t wait to see how followers react to all of the enjoyable plans we’ve got in retailer.”
Earlier this week, Fanatic Gaming introduced its plans to be listed on the NASDAQ inventory alternate. Along with Luminosity, Fanatic operates Overwatch League crew Vancouver Titans, Name of Responsibility League franchise the Seattle Surge, and content material creation firm Omnia Media.