Brazilian esports group LOUD, identified for its content material manufacturing that breaks information throughout platforms, has formally entered the music enterprise by way of the signing of Brazilian rapper Gustavo “GUXTA” Souza. The 19-year-old artist has already labored with LOUD influencers on different audiovisual productions that generated greater than 50M views on YouTube.
LOUD instructed The Esports Observer in 2020 of its plans to spend money on the music enterprise. The corporate has its personal recording construction and has been producing songs since final 12 months, however Souza is the primary musician formally signed by the corporate. LOUD additionally counts Bruna Alvarenga on its staff. Alvarenga is a director centered on music tasks and broadcasts by the group.
Souza focuses on entice songs, a music style on which LOUD relied whereas constructing its id. In line with the group, Brazil is simply beginning to eat this sort of music. Expectations are that signing Souza will strengthen the hyperlink between the music and gaming fronts.
LOUD is these days probably the most outstanding esports organizations in Brazil, not just for its content material creation technique but in addition for being a part of two of the principle competitions within the nation, the Brazilian Free Hearth League (LBFF), and the Brazilian League of Legends Championship (CBLOL).