Australian Fortnite participant and selection streamer Kathleen “Loserfruit” Belsten has partnered with Oakland, California-based cosmetics and skincare firm e.l.f. Cosmetics.
Monetary phrases of the deal weren’t disclosed.
With this new partnership, the 27-year-old Belsten will work with e.l.f. on activations on her numerous channels associated to the corporate’s line of magnificence and skincare product traces as a part of a marketing campaign referred to as Lufu x e.l.f. Cosmetics. That content material can even be shared through e.l.f. Cosmetics’ social channels.
As well as, Belsten will launch e.l.f. U in early 2021. The objective of this initiative is to attach with Belsten’s feminine followers and introduce her male viewers to e.l.f.’s skincare and cosmetics.
In its announcement, e.l.f mentioned that it labored intently with gaming content material companies LiveCraft and eGen eSports to develop the Lufu x e.l.f. Cosmetics marketing campaign.
Belsten has greater than 8M followers on numerous streaming and social media platforms, together with 2.1M followers on Twitch, 1.6M on TikTok, 1.2M on Instagram, 558.1K on Twitter, and a pair of.88M subscribers on YouTube.
Belsten’s different companions embody ASUS’ Republic of Avid gamers, CORSAIR, and GYMSHARK.