LAFC Gaming, the esports division of Los Angeles Soccer Membership, has secured a partnership with McDonald’s Southern California franchisees. The deal will make McDonald’s the official advertising companion of LAFC Gaming. The model turns into LAFC Gaming’s first-ever company sponsor.
McDonald’s of Southern California has been an LAFC companion since 2018. The deal expands that relationship to incorporate LAFC’s esports efforts. McDonald’s will function the presenting companion for LAFC’s new gaming hub inside its Los Angeles enterprise headquarters. The hub will function a streaming and observe area for LAFC’s eMLS competitor Martin “RemiMartinn” Oregel.