Loading, the brand new channel on Brazilian broadcast and pay-TV, aired final Monday night time with two dwell reveals utterly devoted to esports. It was the premiere of the venture that focuses on increasing the attain of the sort of content material that often is seen solely on the web.
The primary present, Metagaming, that includes two of probably the most well-known native esports journalists Barbara Gutierrez and Chandy Teixeira, is a each day present which brings information of the esports world, interviews with gamers and specialists, particular experiences, and outcomes of ongoing tournaments. On its first day, company such because the Counter-Strike: International Offensive participant Gabriel “FalleN” Toledo and the EA SPORTS FIFA participant Wendell Lira appeared dwell on the present. Metagaming lasted for greater than one and a half hours, looking for to maintain a pleasant communication type for individuals on TV who could possibly be getting their first contact with the aggressive gaming world.
Proper after Metagaming, Loading launched its personal esports event, the League Loading of Esports (LLE), that includes a few of the major League of Legends (LoL) groups in Brazil: Rensga Esports, INTZ, Vorax, FURIA, the RED Canids Kalunga, and Vivo Keyd, the one group within the competitors which isn’t a part of Riot Video games’ Brazilian LoL Championship (CBLoL). The event has a prize pool of $150Okay BRL (roughly 30Okay USD).
Logitech was the one exterior sponsor seen on the esports packages, particularly on the LLE. All business breaks have been stuffed by promotions of different reveals and ads of Kalunga, an electronics retailer owned by the identical group that owns Loading. The group can be the naming rights sponsor of the esports group RED Canids Kalunga, which is enjoying on the League Loading of Esports and was the main focus of one of many first Metagaming experiences.
Loading’s different points of interest embrace reveals centered on gaming, popular culture, and anime, which have been strongly highlighted through the promotional clips.