The League of Legends European Championship is reporting an 81% improve in average-minute-audience for the primary half of its 2020 Summer time Cut up for the primary 4 weeks in comparison with Summer time 2019.
Moreover, the league noticed its highest ever peak viewership of 479.8K throughout Superweek, the time period for the LEC’s opening weekend which options an elevated variety of matches. Notably, this was the primary Superweek within the LEC since 2014.
Within the final two years, the LEC has embraced a model id that diverges considerably from its North American counterpart. The place the League of Legends Championship Collection extra intently mirrors a conventional sports activities broadcast, the LEC has leaned in additional to embrace the streaming viewers, turning its commentary staff right into a wacky band of content material creators who’re additionally deeply educated concerning the sport and league.
Moreover, the LEC has turn into one in all League of Legends’ most related leagues on the worldwide stage. Traditionally, League of Legends World Championship finals have been dominated virtually solely by Korean groups, however since 2018 that match has been a contest between Europe and China. South Korea’s dynasty frequently drew worldwide viewership to its regional league, and so it’s probably that the LEC’s potential to supply championship contenders has additionally elevated worldwide curiosity in its regional play.