Forward of the beginning of the 2021 League of Legends European Championship (LEC) season on Jan. 22, Riot Video games’ EU esports division introduced that it has renewed a number of of the league’s partnerships. Along with returning companions Warner Music Central Europe and Alienware, which had been introduced earlier this week, Pink Bull, Secretlab, and Beko will stay within the LEC’s lively partnership portfolio.
Pink Bull, which first has been sponsoring the league since March 2019, will proceed to be the LEC’s official power drink associate. As a part of the partnership, the Pink Bull model is prominently featured in the course of the “Pink Bull Baron Energy Play,” which frequently is a decisive section in knowledgeable League of Legends match. Additional, Riot Video games will repeat its Pink Bull Solo Q 1v1 League of Legends match wherein followers can compete towards one another.
Gaming chair producer Secretlab, which debuted because the LEC gaming chairs associate in June 2020 superseding AKRacing in that place, additionally renewed its partnership contract with the LEC. In 2021, Secretlab will proceed to provide gear to the studio and the printed workforce.
Home equipment model Beko, which initially joined the LEC as a sponsor in March 2019, additionally renewed its partnership with the league for 2021. As a part of its partnership, Beko will current interviews with among the league’s gamers and proceed to advertise wholesome consuming habits all through the group by way of their entertaining LEC Smoothie Bar.