The Golden Guardians, the esports affiliate of the Golden State Warriors of the NBA, introduced this morning that the group has entered right into a multi-year partnership with Align Expertise and the Invisalign model of dental merchandise. This makes Invisalign the “Official Smile Companion” of the Golden Guardians. Whereas monetary particulars of the partnership weren’t launched, it additionally contains the Golden State Warriors and Santa Cruz Warriors.
Main issues for the partnership embrace gross sales and advertising and marketing components, together with social media and digital branding on Twitch, in addition to the Invisalign model emblem being positioned on the correct shoulder “of all Golden Guardians jerseys all through the time period of the settlement.”
Because it pertains to the Golden State Warriors and Santa Cruz Warriors, the Invisalign model might be built-in into numerous fan engagement activations all through the 2020-’21 seasons.
The Invisalign system is a substitute for metallic braces utilizing a transparent aligner system that straightens enamel with a sequence of custom-made aligners which can be prescribed by Invisalign-trained dentists and orthodontists.
The Golden Guardians are a League of Legends group that performs within the North American League Champions Collection and at the moment maintain a 2-6 file in league play.