The L.A. Thieves, 100 Thieves’ new Name of Obligation League staff, as we speak will announce its first founding companion of the staff, with Greenback Shave Membership approaching board.
Phrases of the deal weren’t launched, however DSC can be featured on the Thieves’ participant kits, function a presenting sponsor of two content material sequence and sponsor the staff’s follow facility on the Money App Compound in L.A.
100 Thieves Founder & CEO Matthew “Nadeshot” Haag stated in a ready assertion: “Name of Obligation means a lot to me, so I’m actually excited to have one other true Los Angeles firm, Greenback Shave Membership, be a part of us because the founding companion for LA’s latest staff, the LA Thieves. It’s going to be an excellent season.”
100 Thieves is becoming a member of CDL this season in a transfer that’s essential for each side; the gaming group and Haag have lengthy been related to Name of Obligation Esports, however 100 Thieves initially didn’t purchase into the league when it newly reorganized as a franchised property with geo-located groups final yr. Nonetheless, the group finally determined to this offseason partly as a result of it discovered a middle-ground answer of conserving its Thieves identify because the staff mascot and by having the ability to safe a slot in L.A. when Immortals Gaming Membership determined to divest from CDL.
The 2 content material sequence that DSC will sponsor are a docu-series on the 2021 season and a commentary sequence hosted by a former CDL professional participant. 100 Thieves says that it’s going to additionally work DSC into different content material, live-streamed occasions and limited-edition gadgets. DSC, the California-based razor/grooming firm, says it’s placing this partnership at a time when it’s increasing into omnichannel shops with new merchandise.
Different companions of 100 Thieves embody AT&T, Rocket Mortgage, Totino’s, Chipotle, and JBL.
The 2021 CDL season begins tomorrow at 3:00 p.m. EST when the Thieves tackle the Minnesota RØKKR on YouTube.