League of Legends Championship Korea (LCK) group and 2020 League of Legends World Championship winners DAMWON Gaming introduced that KIA Motors has secured the naming rights to the group. The group will now be generally known as “DWG KIA” when it performs within the LCK in 2021. Monetary phrases and size of the deal weren’t disclosed.
The story was reported by esports journalist Ashley Kang, who was additionally given an official assertion from DAMWON concerning the new deal:
“After an extended consideration course of, we’re glad [DWG] has come to a sponsorship settlement. The very fact our new sponsorship companion already has a monitor document of reaching out to worldwide followers by esports sponsorship ought to fill the DWG KIA followers with pleasure.”
DAMWON is one among 10 groups which were chosen to play in Riot Video games Korea’s franchised League of Legends Champions Korea, alongside Afreeca Freecs, DRX, Gen.G Esports, Hanwha Life Esports, Fredit BRION, KT Rolster, Liiv SANDBOX, T1, and NS RedForce.