Allied Esports has introduced a renewal of its unique naming rights settlement with gaming peripheral model HyperX. The deal will proceed the corporate’s naming rights to the HyperX Esports Area Las Vegas.
The multi-year deal will present HyperX with branding and signage all through the venue and inclusion in all promotions together with content material and social media. Moreover, HyperX will function the official peripheral accomplice for the world.
HyperX first acquired the venue’s naming rights in late 2018. The deal was then prolonged in 2019 to incorporate two European properties – a cell enviornment and a Hamburg, Germany-based studio.