Clothes retailer H&M Netherlands has signed on as an official associate of the edivisie – a FIFA competitors organized by the Eredivisie and Dreamhack Sports activities Video games. Starting Nov. 17, H&M will probably be built-in into the edivisie broadcast throughout interview segments and through gameplay. The model may even be featured in content material segments that includes edivisie gamers sharing suggestions and tips for bettering on the sport.
Because the identify implies, DreamHack Sports activities Video games is an organization centered on working esports exercise inside sports activities simulation titles. The corporate has partnered with varied conventional sports activities leagues to facilitate their esports equal together with the eAllsvenskan and eSuperliga.
Final month, DreamHack Sports activities Video games secured a partnership with HyperX to assist the eSuperliga. In October, the corporate appointed former DreamHack co-CEO Roger Lodewick to function its new CEO.