Procter & Gamble-owned haircare model Head & Shoulders is working with quite a lot of established and up-and-coming Twitch content material creators to advertise a brand new line of hair care merchandise in the course of the month of February.
Monetary phrases of the marketing campaign weren’t disclosed.
The marketing campaign kicked off in December of 2020, targeted solely on 2019 Fortnite World solos winner Kyle “Bugha” Giersdorf, and featured a “day within the life” industrial displaying how the favored Twitch streamer will get prepared for a typical day of streaming.
I straight up partnered with @Headshoulders and @137pm to get my hair proper guys lol
Messy look?🥵 Center half?😈 Doesn’t matter😤
Head & Shoulders Stylers make it simple to fashion my hair the best way I would like so I can ready-up quicker. #advert pic.twitter.com/O06WaIyV7Z
— Bugha (@bugha) December 1, 2020
The brand new Head & Shoulders styling assortment for males consists of molding clay, texturizing putty, styling cream, shaping pomade, and styling gel.
Within the final leg of the promotional marketing campaign, the corporate will make the most of established and rising content material creators in co-livestreams, one-on-one chats, and movies that includes hair care suggestions utilizing the product throughout February. Streamers collaborating within the marketing campaign embody Brennon “GoldGlove” O’Neil, VernNotice (actual identify unknown), Anthony Kongphan, Bigity (actual identify unknown), Gyranite (actual identify unknown, Justin Nick, SuperDavex2 (actual identify unknown), and J0hnJ0hn (actual identify unknown).
This partnership will not be first for the anti-dandruff hair care model in gaming; in September of 2018 it named Vitrus.professional’s Roman “RAMZES666” Kushnarev, knowledgeable Dota 2 participant, as a “model ambassador.”