Halina Malik has left the Cleveland Cavaliers to hitch gaming-focused social networking platform eFuse as its new advertising and marketing and partnerships supervisor. Malik, a former professional Name of Obligation participant and a content material creator on Twitch, served because the supervisor of content material and advertising and marketing there focusing her consideration on selling its NBA 2K League esports crew, the Cavs Legion.
A rep. for eFuse informed The Esports Observer that along with dealing with advertising and marketing and partnerships for the platform, Malik could have a hand in serving to to create content material.
Malik joins different latest high-profile hires together with former CSL Esports Chief Commerical Officer Neil Duffy, who joined in January as chief income officer, and Herbie Might, who left the Houston Outlaws in December to hitch the corporate as its new director of partnerships.
In February, eFuse introduced that it had raised $6M USD in investments from professional athletes and VCs together with Philadelphia 76ers level guard Seth Curry, Cleveland Browns cornerback Denzel Ward, Dallas Cowboys working again Ezekiel Elliott, New England Patriots defensive finish Chase Winovich, and Cleveland Browns large receiver Odell Beckham Jr., amongst others. The spherical was led by Ohio Innovation Fund.